Oversized Cast of Children’s Characters Joyride to Kia Motors Manufacturing Georgia
Posted on November 17th, 2010 by Patrick Sands
West Point, Ga. — Commemorating the one year anniversary of the start of production of the 2011 Kia Sorento CUV, Kia Motors Manufacturing Georgia, Inc. (KMMG) announced the installation of five large inflatable characters from Kia’s popular “Joyride Dream” commercial which debuted as the brand’s first-ever Super Bowl ad in February, 2010. The Sorento has been Kia’s best-selling vehicle in the U.S. each month this year.
Located at the plant entrance, Muno, from YO GABBA GABBA!, the award-winning series and live tour, produced by W!LDBRAIN and The Magic Store, stands tallest at a height of 25 feet while Mr. X (BLABLA KIDS collection) is the shortest of the bunch. In My Own Dream Studio’s sock monkey character (Fox River Mills, Inc.), a vintage robot and a teddy bear complete the colorful cast of children’s characters who took the 2011 Sorento CUV for a spin through a series of dream-like adventures that included exploding bowling pins, jet skis and a mechanical bull.
“We hope to remind our team members, contractors, suppliers and the community of the Joyride Dream message, which is that even as grown-ups, we can still be young at heart,” says director of Quality Subdivision, Stuart Countess. The inflatable characters will likely remain in their welcoming configuration throughout the holiday season.
Kia Motors Manufacturing Georgia, Inc. (KMMG) is the first manufacturing site in North America for Kia Motors Corporation based in Seoul, Korea. KMMG is located on 2,200 acres in West Point, Georgia, and began full mass production of the 2011 Kia Sorento on November 16, 2009. At full capacity, the plant will have the ability to build 300,000 vehicles annually. The 2011 Kia Sorento is assembled in the United States from U.S. and globally-sourced parts.